Art Director,
3D Creator &
Metaverse
3D Creator &
Metaverse
Who I am
I am a Peruvian art director and 3D creator based in Lima. I build brand systems, 3D imagery, immersive experiences and AI-assisted visual work for clients across Latin America and the United States.
What I do
Brand
Brand strategy, identity systems and art direction for companies launching or evolving across Lima, Latin America and the United States.
- Strategy & positioning
- Identity systems
- Art direction
- Campaign worlds
3D
3D art and production for products, characters, campaigns and event environments—from still imagery to motion.
- Product visualization
- Character design
- Key visuals & campaign imagery
- Event concepts & visual environments
Experience
Immersive and phygital experiences spanning virtual worlds, XR, web, installations, exhibitions and live brand environments.
- Immersive environments
- Spatial & interaction design
- Web, XR & phygital experiences
- Exhibitions & installations
AI
AI-assisted creative direction and production for film, stills, motion and custom visual workflows, shaped by a clear human point of view.
- Generative film & imagery
- AI creative direction
- Synthetic production workflows
- Custom tools & visual systems
Why Tata
- Built the virtual Gagosian Gallery New York (976 & 980 Madison Ave) for Takashi Murakami’s An Arrow Through History (2022) — Gagosian’s first-ever VR experience — via Oncyber
- Created the metaverse experience for Lablaco at Galeries Lafayette Champs-Élysées, Paris
- Art directed Pride@NFTea — a 304-NFT collection in collaboration with Meta and Taiwan Tongzhi Hotline Association for Taiwan Pride
- Participated in Resonancias Paralelas at Centro Cultural Kirchner, Buenos Aires
- Designed and built the VR 360° experience for LAB Metaverse, Universidad Católica de Brasília, preserving ancestral narratives of the Yawanawá, Pataxó and Tukano indigenous peoples of Brazil
- Selected among 100 Latin American artists — NFT curated showcase, Museo Latinoamericano de Arte (2021)
- Exhibited at Waka Flocka’s Satoshi.Art NFT showcase (2021)
- Artist #90 on The Line — Mintface’s open metaverse platform
- Part of Lima.GIF v1.0 — Lima’s first digital animation street exhibition, Miraflores (2018)
Selected Clients
Expos & Showcases
Meta
RTFKT - Nike
Coca-Cola
Greenpeace
Budweiser
Macy's
Nouns DAO
Crypto Bull Society
Oncyber
Lablaco
Expos & Showcases
Emergencia x Revolver Galería — 2025
Museo Latinoamericano de Arte — 2021
Waka Flocka’s Satoshi.Art — 2021
Estelart Festival 2° — 2018
Madriguera presents: Demilición — 2018
Lima.GIF v1.0 — 2018
Estelart Festival 1° — 2017
Wubba Lubba Dub Art — 2017
Areas of expertise
Tech
Digital experiences that turn complex technology into clear, useful and culturally relevant products, platforms and stories.
Blockchain
Creative direction for Web3, NFTs and virtual worlds—from identity and community systems to immersive launches and on-chain culture.
Fashion
Phygital concepts that connect fashion, 3D and emerging technology through digital garments, campaigns, installations and virtual retail.
Across Disciplines
From graphic design to virtual worlds.
I began my career in graphic design and advertising, learning how a strong idea becomes an identity, a campaign and a system. From there, I expanded into 3D, digital fashion, immersive technology and AI-assisted production—building work that can live as an image, object, space or experience.
Over more than 10 years, I have collaborated with brands, artists, cultural institutions and technology platforms across Lima, Latin America and the United States, with projects exhibited and deployed in New York, Paris, Buenos Aires, Brasília, Taipei and Lima. That range allows me to connect disciplines that are often kept separate and give each project one coherent visual language.
Over more than 10 years, I have collaborated with brands, artists, cultural institutions and technology platforms across Lima, Latin America and the United States, with projects exhibited and deployed in New York, Paris, Buenos Aires, Brasília, Taipei and Lima. That range allows me to connect disciplines that are often kept separate and give each project one coherent visual language.