Concept
Pride@ NFTea was a purpose-driven metaverse campaign for Taiwan Pride, bringing technology, art and public welfare together. The art direction transformed Taiwan's iconic bubble tea into 300 unique 3D characters and 4 hidden editions, combining pearl milk tea and rainbow elements to celebrate individuality and the third anniversary of marriage equality.

Experience & Impact
The collection extended into the Virtual Proud Bar for mobile and desktop, plus an Instagram AR filter that turned participants into a 3D character. Ownership supported Taiwan Tongzhi Hotline Association through counseling, family support, education, gender-diversity awareness and more inclusive workplaces.