Brand
La Repera: Brand Identity
Project
La Repera is a Miami food truck located at 411 NE 21 Street. It serves arepas alongside cachapas, empanadas and its Tacoarepa.
Identity
The visual system takes its yellow from corn and its dark gray from the toasted surface of an arepa. Smoke white creates resting space, while changing the proportion of the three colors keeps the identity adaptable across the truck, packaging, menus, uniforms and branded objects.
Miami, Florida
Brand Identity / Art Direction / Graphic Design / Packaging / Environmental Graphics
Client La Repera
Agency La Candela Creativa
Creative Director Domingo Díaz
Art Director Tata Portal
Copy Montserrat Lozano
Photography Domingo Díaz, Antonio Durán
Developer Carlos Martinez
Published 2018










