Brand
La Repera: Brand Identity

Project
La Repera is a Miami food truck located at 411 NE 21 Street. It serves arepas alongside cachapas, empanadas and its Tacoarepa.

Identity
The visual system takes its yellow from corn and its dark gray from the toasted surface of an arepa. Smoke white creates resting space, while changing the proportion of the three colors keeps the identity adaptable across the truck, packaging, menus, uniforms and branded objects.

Client
La Repera
Industry
Food & Hospitality
Location

Miami, Florida

Execution

Brand Identity / Art Direction / Graphic Design / Packaging / Environmental Graphics

Credits

Client La Repera

Agency La Candela Creativa

Creative Director Domingo Díaz

Art Director Tata Portal

Copy Montserrat Lozano

Photography Domingo Díaz, Antonio Durán

Developer Carlos Martinez

Published 2018

La Repera jacket
La Repera glasses
La Repera round bag
Next
project
Back to all