Challenge
Meteor entered Latin America's growing crypto market with a logo, but without a complete visual identity. The challenge was to build a flexible system that could communicate trust and advanced technology while making cryptocurrency feel accessible to new traders and investors.
Visual System
The identity draws from space, stars, digital noise, motion blur and human exploration. Deep blue establishes trust and technological stability; meteor green introduces growth and innovation. Together with directional graphics, gradients and expressive imagery, the system gives Meteor a coherent language across platform, education, campaigns and physical applications.
Latin America
Visual Development / Brand System / Art Direction / Campaign Applications
Client Meteor Exchange
Strategy NKSN Projects
Art Direction Tata Portal








